As we continue our casino marketing ideas series we’re going to take a look out how we can target the millennial age group who according to research:
• Like to eat out
• Are more likely to make impulse buys
• And are drawn to deals

The ability to access data and “slice and dice” it, should be as easy as possible for casino marketers coming up with casino marketing ideas. In this video we take a look at how we can retrieve the necessary data and create the appropriate text campaign to target these deal hungry, impulse driven millennials.

Don’t just throw your dice and expect a slice of the pie. It’s time to market with insight and get people walking across your casino floor. Happy “Targeting with Insight” to all our users!

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